Be Seen Be Heard Be Remembered
Your business has a story worth telling.
The challenge isn’t whether people will support you—it’s whether they know you exist. Grow your reputation and your business with a coordinated PR strategy that builds awareness, credibility, and trust.
Advertising tells people you’re great. PR gives them a reason to say it for you.
Whether you’re launching a new product, expanding services, or simply want to be the top-of-mind brand in your community, we make sure your story reaches the right audience.
A well-executed PR campaign helps you:
Build Trust
Increase Visibility
Generate Media Coverage
Improve SEO
Strengthen Your Brand
Support Sales
what's included
Brand Story Development
Every successful company has a story. We’ll uncover what makes your business different and create messaging that customers connect with.
Includes:
• Brand positioning
• Mission/purpose refinement
• Customer messaging
• Company/founder stories
• Elevator pitches
• Core messaging guide
Professional Graphic Design
Your business should look as professional as the products and services you provide. Our in-house design team creates polished marketing assets that reinforce your brand.
Includes:
- Press release graphics
- Social media graphics
- Event promotions
- Product launch graphics
- Infographics
- Print-ready promotional materials
Press Releases & Media Outreach
Professional press releases distributed for newsworthy announcements (Grand openings, product launches, awards, milestones, charity events, etc.). We help you become the business local media knows to call.
Outreach targets:
- Newspapers
- Community magazines
- Local television
- Radio stations
- Industry publications
- Local Chambers of Commerce
Social Media Campaigns
Every news story deserves more than one post. We turn each announcement into weeks of engaging content to keep your audience engaged.
Includes:
- Custom graphics
- Captions
- Story/Reels suggestions
- Content calendars
- Community engagement recommendations
Content That Keeps Working
Nothing goes to waste. Every announcement becomes multiple marketing assets. One press release can be transformed into a blog article, social media posts, email newsletters, website news, and sales collateral.
Industries We Serve
Restaurants
Medical
Construction
Manufacturing
Professional Services
Nonprofits
Retail
Real Estate
Tourism
Municipalities
Why Ignition
We don’t just write press releases—we build brands.
Based in Heber City, Ignition Creative Group has helped businesses throughout the Heber Valley, Wasatch County, Summit County (including Park City), and across Northern Utah build stronger brands since 2010. We understand the unique character of our regional communities and the relationships that drive business here.
The Best Part? It’s All Under One Roof.
Unlike agencies that outsource key services, everything we do is produced in-house. From brand strategy and custom graphic design to website development, large-format printing, signage, and promotional merchandise, we manage it all.
What that means for you: No juggling multiple vendors. Just one trusted creative partner, consistent branding, faster turnaround times, and better quality control.
Choose Your PR Program
Comprehensive monthly retainers designed to keep you top of mind all year long.
Need a custom solution for a specific event or launch? Contact us to discuss tailored strategies.
value
6-Month Program
Starting at
$750/Month
($4,500–$6,500 total)
- Setup & Brand Strategy
- Brand Story & Messaging Guide
- Press Releases: 4
- Social Media Campaigns: 6
- Media Outreach: Included
- Graphic Design Support: Ongoing
- Strategy: Monthly meetings + Final Performance Report
Bonus: Year-End Communications Plan
best value
12-Month Program
Starting at
$700/Month
($8,500–$12,000 total)
- Setup & Brand Strategy
- Brand Story & Messaging Guide
- Press Releases: 8
- Social Media Campaigns: 12
- Expanded Media Outreach
- Graphic Design Support: Ongoing
- Strategy: Quarterly Strategy Meetings + Annual Marketing Review
Bonus: Year-End Communications Plan
Frequently Asked Questions
What's the difference between advertising and public relations?
Advertising is paid placement. Public relations earns attention through trusted media, storytelling, and community engagement.
Do you distribute press releases?
Yes. We provide distribution recommendations and help identify relevant local, regional, and industry media outlets.
Can you work with businesses outside Utah?
Absolutely. While many of our clients are located throughout Northern Utah and surrounding communities, we work with organizations across the United States.
Do I need an ongoing PR program?
Not necessarily. Some businesses benefit from project-based campaigns, while others see greater long-term results through ongoing public relations efforts.
