Red White and Blue Festival

The Heber Valley Red, White, and Blue Festival is an annual Independence Day celebration that brings together residents and visitors for a day of community, patriotism, entertainment, and family-friendly activities throughout Heber Valley. The festival features a variety of events, including races, parades, live entertainment, local vendors, and fireworks. For this project, we developed a visual concept for the festival logo and carried that identity across a wide range of promotional and event materials. Our work included HTML5 digital ads, posters, merchandise, and a custom event map designed to help attendees navigate the festival and discover activities throughout the community. The goal was to create a cohesive and recognizable visual presence that could work seamlessly across both digital and physical applications while capturing the festive, patriotic, and community-driven spirit of the event.